I always try to support creative people in their beginnings. Artists, designers, actors, culinary specialists – they do our life more beautifully and more intelligent. Today I met young and talented designer, foundress of the Anna K brand for making an interview for Personal Talk. We spoke about fashion, artists, love to America and about the famous star Chris Jenner.
Anna: Yuliana, there will be held Mercedes-Benz Odessa Fashion Days in Odessa this weekend, so I invite you! Join us, there will be very interesting program)
Me: Thanks for the invitation, I love Odessa and I heard much that your project does great fashion shows and performances. I will try to arrive and support the Ukrainian designers.
Anna: Will wait for you!
Me: Tell me about the your brand and how everything has started? At the beginning of bussines there are always a lot of difficulties. What difficulties you have faced?
Anna: Everything was just perfect, It is really hard to believe for me) But it does not mean that everything was easy, I have done many efforts in creation of a brand, have thought over all details and the main concept. And circumstances have developed quite successfully, and it is very important in business too. When I was 16 years I already did the first show of Anna K for London Fashion scout, at first represented collections only within Ukraine, most of the time worked with Daria Shapovalova. She liked what I do, and, probably, because of her I started to increase the territory of the business and to move further. In addition, I was noticed by Elena Bara, the editor-in-chief of the website Vogue Italy. I remember, she said that my show the best in this season. On its website even the overview of my collection has appeared! Positive reviews of important persons of feshion-business fine inspire, especially, when you only begin the case.
Me: That’s really good start! You have a talent which should be noticed. What were your following steps?
Anna: When I was 17 years I have for the first time got on Pitti Uomo, it is a huge exhibition of man’s fashion which passes already 60 years in Florence. Guests carefully choose clothes and accessories to to get to a lens of photographers. Being there, you got so much inspiration and new ideas that you begins to think of fashion, as about the most important and most necessary phenomenon in life of everyone.
Me: You`ve been to an exhibition as the guest?
Anna: On Pitti Uomo I have brought the pre-fall collection and t-shirts from the Fashion Circus series. On creation of t-shirts I was inspired by Suzy Menkes’s article, she liked my prints on fabric with texts of “I am not a Blogger”, “Front Row Only”, “Follow The Buyer”,” Backstage Pass”, also many bloggers and feshion-insiders liked them too.
Me: Your brand became popular after release of the Fashion Circus series?
Anna: Yes, t-shirts have quickly bought up, nobody expected such a good result. Brand development has happened in a second! I guess I did the correct message, in the correct time and in the correct situation. Besides, such simple thing as a t-shirt is a good start for a fashion brand. Nobody want to buy collections of young and unknown designer in the luxury segment, for a start it is necessary to make the name. Only then to try to work in haute couture. T-shirts, denim, sports shoes – is the best everything to begin with, without risk of financial losses.
Me: In Kiev your t-shirts were also pleasant to all) Not so long ago have chosen you as “The best designer of year”, am I right?
Anna: Yes, it was last year, I am grateful to team of the tender Design IT which carries annually out Mercedes-Benz Kiev Fashion Days. I was actively supported by Vogue Ukraine, I won tenders of the magazine more than once.
Me: Anya, I heard that Chris Jenner buys your clothes.
Anna: I often visit fashion shows with Daria Shapovalova. On one of them we were sitting next to Chris Jenner. Daria was wearing the dress with pearls and a coat in a grid has been put on. Chris has told: “What the dress is? I want to buy it right now!”. Later we have sent away for her dresses which she has chosen. She told me that she very much loves our brand, said that in her wardrobe of favourite things among gifts from Karl Lagerfeld and Raf Simmons are collected, there was a place and for the Ukrainian Anna K brand. It, actually, cool!
Me: You can tell now what the main secret of success of a brand?
Anna: First of all, you need a good team. Beautiful people work with me, together we promptly develop and make Anna K better!
Me: You show the collections in many countries. Where you are accepted best of all?
Anna: Talking about sales, it is Italy and Japan. There has for the first time took place show of Anna K on New York Fashion Week last season. Despite bad weather, everybody came for the show. They wanted to see my works, to communicate, to take an interview. After that I fallen in love with Americans and the country in general.
Me: In your showroom I saw t-shirts with Evgenia Gapchinskaya’s prints. You cooperate?
Anna: Evgenia is well accepted abroad, and her pictures very much are pleasant to me. When you connect art with fashion, you got the amasing result. In this season I work with the great-granddaughter of the artist Maria Primachenko – Anastasia. Together we create a capsular collection of sweatshirts with ornaments and an embroidery. Some kind of vyshyvanka with motives of creativity of Primachenko will be represented in a spring collection. We will a little modify a classical vyshivanka, we will rethink and we will make on modern manners.
Me: It is sure, it will be something very beautiful. I think, I think, I will surely choose for myself one of them. Ania, I wish you to continue in the same rhythm and to adequately show the Ukrainian fashion on the international scene.
Anna: Yuliana, thanks! We will try and work much in this direction!