First winter days will be marked by the opening of the Central Department Store in Kiev. More than five years this historic building on the main street of Kiev was in the process of reconstruction, and it`s administration were kept us in the dark about what will happen to the updated location till the last moment. Before the official opening, I spoke with Katerina Orekhova, main personal shopper of TSUM.
Yes, the Central Department Store will have this service)) Yes, TSUM will never be the same again, and this is very good) I found out all that we, girls, care about: trends, brands, and most importantly – whether represented by H&M.
Me: Kate, where came from the idea of creating a personal shopping service?
Katya: I was engaged in similar service long ago, since 2007 when I owned the PERSONALSHOPPER project. At a stage of forming of the concept of such service in Central Department Store, his representatives contacted me and suggested this idea. The main point was to approach a format and the principle of work of the best stores in Europe, for example, London`s Selfridges and Harrods. With Harrods at Central Department Store in general much in common. For example, the same agency was engaged in their architectural design. So, actually there was also a thought to offer service of the personal shopper in Ukraine. In all megalopolises there are similar department stores with such service, it is time for Kiev to fill up this list.
Me: Are there a lot of girls who are ready to trust themselves to the personal consultant for style in Kiev?
Katya: You know, each girl has already her own style. From my experience I will tell that in some moments of the life, someone wants updates, or makes career and needs to change the style ans in this case they need our help. There are a lot of good stylists who work with representatives of show business and media in Kiev, they do it privately. For ordynary person it is difficult to find similar services.
Central Department Store is a good location for work of personal shoppers. I carefully chose people in the team up to standard to carry out objectives.
Me: In what way it will be? Here, for example, I appear at an entrance, and girls right there approach me?
Katya: Will approach you, it is final) In order that to us it is necessary to get previously to register, and what is good, all our services are absolutely free in Central Department Store. There are several services as the main, and additional. It is possible to order express fitting which is created within 30-40 minutes, previously will communicate to you. In our studio on the second floor you can always consult or learn about looks. It is good experience and we invite you)