Personal Talk with owners of La Mare Swimwear and Jewellery Bazar

My friends Nastya Slichnаia, Ira Pozharskaia and Katya Goldenstein who are the owners of the La Mare Swimwear brand had a presentation of a new collection recently. Unfortunately, I`ve missed this event, but today they invited me to their showroom to talk about a brand and business.

Me: Girls, individual tailoring is very popular now, but you have gone some other way: have created collections of swimwear. How there was this idea?

Ira: The idea was born absolutely spontaneously, we were sitting with Katya and Nastya, discussed our business ideas, than we got the conclusion that the unit in production of swimwear is empty in Ukraine. We have decided to correct it.

Me:  Whose it was idea?

Nastya: I guess it was Katya’s idea.

Katya: But I remember that the idea appeared by itself.  We just discussed business plans for the future, everyone impressed the offers and the ideas, and conversation has reached a subject of swimwear and their production in Ukraine.

Me: Girls, the first what was the project? La Mare Swimwear or Jewellery Bazar?

Ira: Jewellery Bazar was the first, it has appeared in 2013, and everything has begun rather simply. We got carried away with the girls orders because they look impressive. We had an idea: why not order them in large quantities. And then one order, another, and the degree has reached to 50 thousand jewelry upon one purchase soon. Today we Boutique Jewellery Bazar in the shopping center “Gulliver”, also our jewelry is in the KOKO salon – nail room, the store S.M.L.XL of Dima Gluschako and swimwear online stores Posh.ua, The Room Number, Suitster, Villa Gross as well as in our showroom at Khreshchatyk 50a and on the official website, which shows all the collections. Perhaps open something of our own in the “Central Department Store”.

Me: How often collections have new arriavals?

Ira: Every two weeks in Jewellery Bazar, La Mare Swimwear of times a week. There are always two collections, one of them are the bikinis sheathed by special rubber, this technology we have thought up independently and, perhaps, we will patent it.  And the second collection – more sexy, frank models for courageous girls!

Me: And where you buy fabrics?

Ira: Generally we order everything according to the Italian catalogs, we take some details from the French producers. We don’t save on quality of materials, you know how important the fabric.

Me: Nastya, is there such clients who come, show you the picture and ask: “Can i have the same”?

Nastya: There is a lot of such cases, it is normal practice. But we have a stand: we are not an atelier. We can adjust any model to the size if it is necessary, but to order we don’t undertake tailorings.

I: In general, you are a brand, not a studio. And what is the average cost of swimwear?

Nastya: From 2190 UAH to 2990 UAH, it is an approximate range. We did not change the price from last year, adhere to the same pricing policy. Yes, we buy fabric in Europe and the exchange rate affects the value of our collections, but we sew in Ukraine, so we can afford to keep the cost.

Me: I`ve read that your brand is called result of risk.

Nastya: We began in crisis time, of course, it was a risk. But it is necessary to consider the fact that we, in principle, have no strong competitors.

Me: There is always Crisis in Ukraine.

Ira: We have a lot more orders from Europe, there are inquiries from Russia. Now we sew for Odessa, for example, and Kiev much, of course. And in general, crisis – not crisis, and people always go to have a rest to the warm countries, and the question of purchase of bathing suits is always actual.

Katya: I think, any business is a result of risk. It is impossible to guess in advance: it will turn out at you or not.

Me: Caps, hats, points are still connected with summer holiday. Dont u think to start this kind of  production?

Nastya: We have chosen for ourselves the main direction – linen and bathing suits therefore we will adhere to the planned course. And hats and caps are already minor. We have only added a tunic to the range, will leave in sale already soon.

Me: Take your jewelry and bathing suits for shootings in magazines?

Ira: Both for magazines, and for television. It isn’t absolutely favorable to us because back we receive item with big defects after shootings. But it strengthens our image.

Me: You don’t suspect the Monaco market to come?

Katya: We are always open to negotiations, everything is possible.

Me: At you, really abrupt models of bathing suits. You should do show and displays!

Nastya: To us arrived much offers to do displays, but for us it isn’t really good. For example, Olga Dvoryanskaya, she is doing an illustration, and has now let out beautiful silk scarfs. Here she has suggested to make such show where there will be her pareo also our bathing suits. So far we think.

Ira: And in general, the best idea is to make show in Kiev on a helipad with participation of our best model of Ukraine of Yuliana Dementyeva, all in feathers and spangles, we will invite Madonna on having sung along!)))

Me: It is a good joke)) All right, girls, let’s begin fitting)

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2017-04-20T18:04:42+00:00April 28, 2016|Personal Talk|

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